Thibodaux Regional Medical Center Staff Dances to Boost Hearts, Minds to Support Breast Cancer Awareness
By: Toni Martinez
Tuesday September 21, 2010
Original Pink Glove video was a YouTube™ Sensation:
The Pink Glove Dance phenomenon has spread…to Thibodaux Regional Medical Center. More than 150 staff members at Thibodaux Regional are among the 4,000 healthcare workers and breast cancer survivors from San Francisco’s Golden Gate Bridge to New York’s Times Square and many sites in between to star in the Pink Glove Dance: the Sequel. (Participating healthcare facilities are listed at end of the release). The sequel is premiered September 17 on the website www.pinkglovedance.com.
The original video premiered last November featuring 200 Portland, Ore. hospital workers wearing pink gloves and dancing in support of breast cancer awareness and prevention. Today the video has more than 11 million views on YouTube and is spawning an endless number of pink glove dance videos and breast cancer awareness events across the country.
“Once we saw the original video, we immediately wanted to get involved. As a leader in the fight against breast cancer, we saw this as an opportunity to help make a difference at our facility, in our community and even around the country,” said Toni Martinez, Marketing Director. “Our staff was so excited and inspired to be part of the Pink Glove Dance Sequel. It was not only a lot of fun to participate, but the awareness and discussions about breast cancer we’re going to create from the video is the real satisfaction we’re hoping to take away from this experience.”
Produced by Medline Industries, Inc., the makers of the pink gloves, the original video was filmed at Providence St. Vincent Medical Center in Portland, Ore. and has generated tens of thousands of responses, letters and e-mails from survivors, family and friends. It has entertained and inspired laughter and, for many, it has evoked memories of their own battle with breast cancer or experiences faced by loved ones.
“As a way to extend our breast cancer awareness campaign, we developed a pink glove called Generation Pink™,” said Andy Mills, president of Medline. “Gloves are also the first point of contact between the healthcare worker and the patient. And, because the glove is pink, we hoped it would get people talking about breast cancer.”
Medline is donating $1 to the National Breast Cancer Foundation for every case sold of its pink gloves. The donations will fund mammograms for individuals who cannot afford them.
Why a Sequel?
After the original video debuted last November, Medline received hundreds of calls from healthcare facilities and breast cancer survivor groups throughout the U.S. and Canada inquiring about participating in a Pink Glove Dance sequel. Thibodaux Regional Medical Center was among the first facilities to call about a second video.
“The response we received from the healthcare community, survivors and family members of survivors to the original video was overwhelming and heartwarming,” said Sue MacInnes, Medline’s chief marketing officer. “We were flooded with calls, e-mails and letters about the joy the video was bringing, and people were asking if they could participate in a sequel if we did one. We thought if one video and one hospital could bring this much attention to the issue, think what a video could do with 20 times the people and facilities participating in it.
Sites for the Pink Glove Dance: The Sequel
Thibodaux Regional Medical Center, Thibodaux, Louisiana
Providence St. Vincent Medical Center, Portland, Oregon
University of Minnesota Medical Center, Fairview, Minneapolis, Minnesota
Indiana University Melvin and Bren Simon Cancer Center, Indianapolis, Indiana
Tallahassee Memorial Healthcare, Inc., Tallahassee, Florida
Saint Michael’s Medical Center, Newark, New Jersey
The Medical Center of Plano, Plano, Texas
HCA Johnston-Willis Hospital, Richmond, Virginia
Scripps Memorial Hospital La Jolla, La Jolla, California
Sky Ridge Medical Center, Lone Tree, Colorado
Capital Health, Halifax, Nova Scotia
Burgess Square Healthcare and Rehab Centre, Westmont, Illinois
Isabella Geriatric Center, New York, New York
Lorien Health Systems, Maryland
Breast Cancer Survivor Sites
New York City