The Pink Glove Dance phenomenon has spread…to Thibodaux Regional
Medical Center. More than 150 staff members at Thibodaux Regional are
among the 4,000 healthcare workers and breast cancer survivors from San
Francisco’s Golden Gate Bridge to New York’s Times Square
and many sites in between to star in the Pink Glove Dance: the Sequel.
(Participating healthcare facilities are listed at end of the release).
The sequel is premiered September 17 on the website
The original video premiered last November featuring 200 Portland, Ore.
hospital workers wearing pink gloves and dancing in support of breast
cancer awareness and prevention. Today the video has more than 11 million
views on YouTube and is spawning an endless number of pink glove dance
videos and breast cancer awareness events across the country.
“Once we saw the original video, we immediately wanted to get involved.
As a leader in the fight against breast cancer, we saw this as an opportunity
to help make a difference at our facility, in our community and even around
the country,” said Toni Martinez, Marketing Director. “Our
staff was so excited and inspired to be part of the Pink Glove Dance Sequel.
It was not only a lot of fun to participate, but the awareness and discussions
about breast cancer we’re going to create from the video is the
real satisfaction we’re hoping to take away from this experience.”
Produced by Medline Industries, Inc., the makers of the pink gloves, the
original video was filmed at Providence St. Vincent Medical Center in
Portland, Ore. and has generated tens of thousands of responses, letters
and e-mails from survivors, family and friends. It has entertained and
inspired laughter and, for many, it has evoked memories of their own battle
with breast cancer or experiences faced by loved ones.
“As a way to extend our breast cancer awareness campaign, we developed
a pink glove called Generation Pink™,” said Andy Mills, president
of Medline. “Gloves are also the first point of contact between
the healthcare worker and the patient. And, because the glove is pink,
we hoped it would get people talking about breast cancer.”
Medline is donating $1 to the National Breast Cancer Foundation for every
case sold of its pink gloves. The donations will fund mammograms for individuals
who cannot afford them.
Why a Sequel?
After the original video debuted last November, Medline received hundreds
of calls from healthcare facilities and breast cancer survivor groups
throughout the U.S. and Canada inquiring about participating in a Pink
Glove Dance sequel. Thibodaux Regional Health System was among the first
facilities to call about a second video.
“The response we received from the healthcare community, survivors
and family members of survivors to the original video was overwhelming
and heartwarming,” said Sue MacInnes, Medline’s chief marketing
officer. “We were flooded with calls, e-mails and letters about
the joy the video was bringing, and people were asking if they could participate
in a sequel if we did one. We thought if one video and one hospital could
bring this much attention to the issue, think what a video could do with
20 times the people and facilities participating in it.
Sites for the Pink Glove Dance: The Sequel
- Thibodaux Regional Health System, Thibodaux, Louisiana
- Providence St. Vincent Medical Center, Portland, Oregon
- University of Minnesota Medical Center, Fairview, Minneapolis, Minnesota
- Indiana University Melvin and Bren Simon Cancer Center, Indianapolis, Indiana
- Tallahassee Memorial Healthcare, Inc., Tallahassee, Florida
- Saint Michael’s Medical Center, Newark, New Jersey
- The Medical Center of Plano, Plano, Texas
- HCA Johnston-Willis Hospital, Richmond, Virginia
- Scripps Memorial Hospital La Jolla, La Jolla, California
- Sky Ridge Medical Center, Lone Tree, Colorado
- Capital Health, Halifax, Nova Scotia
- Burgess Square Healthcare and Rehab Centre, Westmont, Illinois
- Isabella Geriatric Center, New York, New York
- Lorien Health Systems, Maryland
- Breast Cancer Survivor Sites
- New York City
- San Francisco